It’s part of the theater chain’s effort to remain afloat this year as the Covid-19 pandemic contributes to record industry losses.
The company blames these losses on having shut its theaters to mitigate the spread of the virus.
“We have to prepare for the inevitability that one, or more, of the major chains may not survive if this situation continues to lurch into next summer,” Bock told CNN. “The number of movie theaters that will close on a permanent basis will be directly proportional to how long it takes the US to stomp out the virus.”
It’s clear that AMC is finding creative solutions to its financial problems.
Frank Pallotta contributed to this report.